Nice to meet you

My Origin Story

WHERE DESIGN MEETS DATA

Growing up, my world was a beautiful collision of creativity and analysis. My father, an architect, possessed a remarkable ability to bridge the gap between artistic vision and technical execution. My mother, an interior designer, had an eye for detail and a knack for crafting spaces that resonated its environment. This unique upbringing instilled in me a rare quality: the ability to be both deeply creative and analytically driven.

This duality perfectly suited my path into product strategy. My studies in Film Critical Studies honed my skills in dissecting narratives, analyzing every scene and its contribution to the overall story. This skill, seemingly far removed from the tech world, translates remarkably well. In product strategy, marketing, software development, and even business strategy, I approach challenges with the same critical eye. Just like a captivating film, a successful product needs every element to be intentional and impactful.

In essence, I'm a translator – I bridge the gap between creative vision and analytical strategy. I can transform user journeys into narratives, data into insights, and ideas into impactful products. If you're looking for someone who can bring this unique blend of creativity, analysis, and storytelling to your team, I'd love to hear from you. Let's discuss how I can help craft a winning strategy for your business.

The early part of my childhood living in a third world country, was inspired by watching American movies, a window to virtually experience the land of dreams and opportunity. My classic favorite, the original Superman, a character of integrity and honor, even as Clark Kent.

My parents' journey, who sacrificed so much to build a new life for our family by moving to the U.S., instilled in me an unwavering drive to excel, to make the most of every opportunity, and to contribute meaningfully to the lives of people I meet.

HOPE AND HUSTLE

ART OF STORYTELLING

WHY EVERY BUSINESS NEEDS MY PRODUCT STRATEGY

FOUNDATION FROM A TO Z

My passion extends beyond strategy into the realm of building user journeys. Whether it’s user flow, system flow, or data flow, I have a knack for crafting clear, intuitive experiences and well-structured architecture diagrams. This love for structure and clarity shapes how I approach product experiences—whether in digital, virtual, or physical environments. From customer-facing platforms to internal tools, I believe every interaction—every page, click, tap, or data layer—should serve a purpose and drive measurable outcomes. This pursuit of meaningful results has fueled my passion for building both direct-to-consumer experiences and enterprise systems where the connection between design, behavior, and business impact is undeniable. Finally, my storytelling background helps ensure that every interaction resonates—evoking the right emotion, delivering utility, and elevating the overall experience.