Nice to meet you
ABOUT ME
My Origin Story
WHERE DESIGN MEETS DATA
Growing up, my world was a beautiful collision of creativity and analysis. My father, an architect, possessed a remarkable ability to bridge the gap between artistic vision and technical execution. My mother, an interior designer, had an eye for detail and a knack for crafting spaces that resonated its environment. This unique upbringing instilled in me a rare quality: the ability to be both deeply creative and analytically driven.
This duality perfectly suited my path into product strategy. My studies in Film Critical Studies honed my skills in dissecting narratives, analyzing every scene and its contribution to the overall story. This skill, seemingly far removed from the tech world, translates remarkably well. In product strategy, marketing, software development, and even business strategy, I approach challenges with the same critical eye. Just like a captivating film, a successful product needs every element to be intentional and impactful.
My passion extends beyond strategy into the realm of building user journeys. Whether it's user flow, system flow, or data flow, I have a knack for crafting clear and concise diagrams. This love for structure and clarity bleeds into my approach to shopping experience in the e-commerce space. In this dynamic field, every page, click, and creative asset serves a purpose, with a measurable impact on ROI. This pursuit of maximizing results fueled my passion for building e-commerce platforms, where the direct connection between design and outcome is undeniable. Finally, my storytelling background allows me to ensure that every interaction evokes the desired emotion, creating a truly impactful user experience.
In essence, I'm a translator – I bridge the gap between creative vision and analytical strategy. I can transform user journeys into narratives, data into insights, and ideas into impactful products. If you're looking for someone who can bring this unique blend of creativity, analysis, and storytelling to your team, I'd love to hear from you. Let's discuss how I can help craft a winning strategy for your business.
The early part of my childhood living in a third world country, was inspired by watching American movies, a window to virtually experience the land of dreams and opportunity. My classic favorite, the original Superman, a character of integrity and honor, even as Clark Kent.
My parents journey, who sacrificed so much to build a new life for our family by moving to the U.S., instilled in me an unwavering drive to excel, to make the most of every opportunity, and to contribute meaningfully to the lives of people I meet.
