About me
15+ years transforming consumer and business experiences across digital entertainment, eCommerce, and AI-powered platforms through product innovation, immersive storytelling, and scalable system design and experimentation strategies.
Led the delivery of streaming and social-viewing features, virtual theaters, and gamified, shoppable content across multi-device ecosystems. Skilled in designing and building seamless, AI-first user journeys and monetization layers across both D2C and B2B platforms—driving retention, personalization, and measurable ROI.
Known for uniting product vision with engineering execution bridging creative, data, and technical teams to deliver engaging, high-performing solutions across media, entertainment, retail, and consumer tech.
Experience
Principal Product Strategist, AI & Automation
Led AI architecture, automation strategy, and agentic systems design for enterprise clients across sectors.
Designed enterprise-ready AI architecture and migration roadmaps for multiple clients, delivering implementation plans within 30 days
Built RAG-based multi-modal AI agents with cross-enterprise orchestration, dramatically increasing productivity and creative output
Developed dual-track product roadmaps balancing quick wins with strategic long-term infrastructure improvements
Implemented RPA/IPA and APA solutions enabling scalable system synergy and sustainable growth
Conducted competitive audits and creative content analyses (i.e., Trustpilot vs. BBB), influencing repositioning strategies and AI-powered journey enhancements
Dorve content tooling strategy at a Fortune 100 tech/entertainment giant, aligining Airtable workflows and AI integrations with modular systems.
Built Airtable + CMS automations for a semiconductor client, scaling workflows and API connections.
Executive Director of Product, Immersive Experiences
Story Architechs | Remote
Warner Bros., Inc. | Burbank, CA
Drove immersive product experiences and monetization across GenAI-powered metaverse platforms and IP-based content.
Led development of cloud-based AR/VR platform with 3D rendering and GenAI capabilities for immersive entertainment and commerce
Spearheaded high-profile immersive projects including Barbie World and Ghostbusters & Ghouls City using virtual try-on and phygital experiences
Created virtual movie theater ecosystem with customizable screening rooms, generating new revenue streams with virtual concessions
Implemented AI-powered analytics enhancing purchase flow with hyper-personalized recommendations, resulting in significant conversion increases
Performed competitive landscape analyses across XR platforms (Roblox, Meta Horizon, IMVU) to inform immersive UX and monetization strategies for Barbie and Ghostbusters projects
Established music integration platform with 23% attachment rate to premium content viewings
Product Strategy Manager, Consumer Experience Group
Ozone Metaverse | Remote
Directed omni-channel product strategies for flagship IPs including DC Comics, Harry Potter, Looney Tunes, uniting content, commerce, marketing, and CX with a seamless SSO and identity experience across platforms.
Scaled global brand initiatives through data-informed roadmaps, aligning product vision with fan engagement and business growth
Orchestrated multi-track consumer experience projects with standardized processes across product, marketing, and tech teams
Built executive-ready dashboards and visualizations to track milestones, OKRs, and KPIs across integrated campaigns
Defined success metrics frameworks and delivered ongoing insights that shaped leadership decisions and strategic pivots
Benchmarked content-commerce competitors (Disney, Marvel, Shopify) to guide global eCommerce and IP growth strategies across major franchises
Technical Product & Project Manager
Warner Bros., Inc. | Burbank, CA
Led development and launch of cross-studio streaming platform with social viewing, gamification, and embedded e-commerce.
Analyzed Netflix, Disney+, Prime Video, and Vudu to shape feature roadmap for synchronized social viewing, gamified retention, and cross-platform syncing
Managed inception and successful launch of Movies Anywhere platform, maintaining 99.9% uptime during peak viewing periods
Developed "Watch Together" feature with integrated messaging, boosting engagement up to 40%
Launched "Screen Pass" acquisition program, increasing subscriptions by 28% and retention by 34%
Created interactive film-based games, growing average session time by 53%
Optimized purchase and rental flows with personalized recommendations, increasing revenue by 42%
Unified 7 studio libraries and 5 digital retail platforms into a seamless ecosystem
Added real-time metadata overlays showing actors/characters during playback
Senior Product Manager, Home Entertainment
Sony Pictures Entertainment | Culver City, CA
Provided project lifecycle leadership, business analysis, and subject expertise for enterprise-wide IT implementations, managing Business Intelligence teams within a global 6,500-user organization.
Led optimization of enterprise data asset management and API integration, increasing box office revenue by 30%
Bridged business and technical teams, translating complex requirements into actionable development plans
Pioneered early social viewing features and interactive movie experiences that became industry standards
Created advanced content discovery systems increasing viewer engagement with catalog titles by 52%
Technical Skills & Expertise
Education & Certifications
Feb 2000 – Mar 2016
Nov 2016 – Aug 2022
May 2023 - Dec 2024
May 2023 - Present
Nov 2018 – Aug 2022
Product Strategy & Development
Strategic roadmap planning (dual-track, MVP-to-scale, 0-1, 1-n), execution oversight, feature prioritization, process design, A/B testing & experimentation, QA collaboration, user story creation, agile & methodologies
Entertainment Technology
Streaming platforms, content delivery systems, social viewing features, phygital and interactive experiences
AI, Automation & Data Systems
AI infrastructure & architecture, data modeling, Airtable system design, HubSpot workflow automation, CMS & CRM integrations, machine learning analytics, intelligent automation (RPA/IPA/APA), GraphRAG systems, multi-modal agents & orchestration, simulation & digital twin frameworks, identity & access systems, low-code/no-code (LCNC) platforms
Systems Architecture & Solution Design
Enterprise system architecture, solutions architect frameworks, API & integration design, modular & scalable platform development
E-commerce
Transaction processing, payment gateways, omnichannel & personalized funnel optimization
Gaming & XR
AR/VR development, gamification strategy, 3D asset integration, immersive experience design
Languages
Fluent in English, Tagalog, French; Reading comprehension in Spanish
AI & Automation
Neo4j, LlamaIndex, LangChain, LangGraph, CrewAI, UiPath, n8n, Zapier, Make, D-ID, Synthesia, HeyGen, Amazon Bedrock, IBM watsonx, Hugging Face, Git, Pinecone, GPT-4 API, Supabase, Bolt
3D, XR & Immersive Tech
Unity, Unreal Engine, Blender, Gaussian Splatting, NeRF, DUST3R, WebXR, Three.js, Ozone, ARKit, ARCore
Creative & Generative AI
MidJourney, Leonardo AI, Runway, Sora, Veo, ElevenLabs, Kapwing, Haiper, UXPilot, Lovable, Replit, Framer
Product & Design Tools
Airtable, Jira, Confluence, Notion, Monday, Motion, Figma, Sketch, Canva, Adobe XD, Adobe Photoshop, WebFlow, Lucid, Miro, Whimsical, Figjam, UXPilot, Uizard
CMS, CRM & Data Tools
Python, SQL, Supabase, Databricks, CRM (Salesforce, HubSpot), Tableau, SAP BI, GA4, Okta, CMS (Adobe Experience Manager, Contentful, Strapi, WordPress, HubSpot, Magento, Joomla)
Experimentation & QA Tools
Optimizely, Amplitude, Mixpanel, LaunchDarkly, Adobe Target, Cucumber, Gherkin, Selenium, Postman, BrowserStack, TestRail
Tool Proficiency
Education
Université Sorbonne Nouvelle - BA, Film Critical Studies
University of California, Los Angeles - French, Minor: Linguistics
AI Certifications
AI for Everyone – Coursera
Building AI Tools Bootcamp – Udemy
Product Management
University of Colorado – Product Management & Business Analysis
Certified Scrum Product Owner (CSPO) – Scrum Alliance
Certified Scrum Master (CSM) – Scrum Alliance
ITIL v3 – PMBOK
Marketing & Analytics
Digital Marketing & SEO Analytics – MIT Sloan
Notable
TechEx North America Speaker (2023) – Storytelling in Mixed Reality & Immersive Experiences
Additional Information
Languages
English, French, Tagalog (fluent); Spanish (comprehension)
Portfolio
eunicemquezon.com/what-ive-built
LinkedIn
linkedin.com/in/eunicequezon
