AI & Automation Systems
AI & Automation
From Manual to Magical: Scaling Operations with Intelligent Automation
Launched a transformative AI strategy across BBB, reducing manual workflows by up to 35%, increasing CSAT by 30%, and enabling real-time performance visibility across teams. From AI assistant EMMA to CRM-integrated RAG agents and automation dashboards, I architected systems that aligned AI output with human decision-making and compliance.
I led the end-to-end vision, from strategy to execution — including UX, integration, data modeling, and infrastructure architecture — across Watsonx, HubSpot, Pinecone, and LangChain. These intelligent systems turned messy operations into scalable momentum.
Simulate the Physical. Visualize the Future. Deliver with Precision.
Simulation & Digital Twins
At Story Architechs, we specialize in AI & Automation strategy — and extend that innovation into advanced digital twin and simulation solutions. Our work spans construction, real estate, and data center infrastructure, where we build virtual replicas of physical systems to optimize performance, sustainability, and experience. These digital environments help predict outcomes, streamline operations, and inform smarter decisions across physical-digital workflows.
Key Projects:
Data Center Build-Outs: Implemented digital twins to simulate thermal dynamics and energy consumption, enabling predictive maintenance and efficient resource allocation.
Ozone Virtual Cities: Developed immersive 3D models for smart city planning in regions like Saudi Arabia and Qatar, facilitating urban development and infrastructure optimization.
Geothermal Energy Simulations: Created simulations of geothermal systems, including hot springs and earth core models, to assess potential energy sources and their integration into existing grids.
Digital Twin & Immersive Experiences Construction & Real Estate
One Login. Every Brand. Personalized at Scale.
Identity Management
As digital ecosystems expanded across Warner Bros., I led the design of a global Single Sign-On (SSO) system that powered Ellen, Harry Potter, DC Comics, and company-wide platforms. It scaled across brands, countries, and platforms—while maintaining each IP’s unique identity.
We integrated Okta OAuth for secure authentication, enabling seamless cross-brand access and centralized identity management across WB and parent-brand platforms.
We didn’t just build a login—we created a traceable identity layer that personalized experiences for fans and gave us a full picture of their journey across the WB ecosystem. This allowed for targeted engagement, data-informed content, and brand-consistent UX without duplication.
Key Capabilities
Reusable SSO across all app suites
Dynamic theming based on brand/IP
Unified tracking, identity, and login metrics
Immersive Digital Entertainment and Experiences, Ozone Technologies
3D Worlds & Immersive Experiences
Building the Future of Commerce, Storytelling & Digital Engagement
As Product & Strategy Advisor at Ozone, I lead immersive commerce and gamified platform experiences for top entertainment brands. From Ghostbusters gamification to a wrestling multiverse, I help design and launch 3D interactive ecosystems that merge fandom, storytelling, and monetization.
Whether it's AR/VR experiences, NFT-enhanced eCommerce, or browser-based RPGs, we’re reimagining how audiences interact with IP. These experiences create deeper connection and unlock new revenue streams—from phygital bundles to digital-first promotions.
Designing Seamless Viewing, Gifting & Co-Watching Journeys
Streaming Experiences & Content Supply Chain
From Movies Anywhere to Warner Bros. Home Entertainment, I led digital product initiatives that redefined how users access and engage with studio content across platforms.
In Home Entertainment & Content Operations, I optimized digital workflows across redemption, rights, and playback systems for diverse content types including VOD, live streams, promo and ad spots, and gaming titles. I streamlined title setup flows, reduced asset delivery errors, and synchronized partner metadata with internal tracking systems—bringing clarity, efficiency, and consistency to complex cross-platform supply chains, ultimately enhancing both operational performance and customer experience.
For Movies Anywhere, I shaped the product roadmap—from UX design to cross-partner rollouts—supporting multi-studio onboarding and launching community-driven features like Watch Together and Screen Pass.
Orchestrating Connected Experiences Across the DC Ecosystem
One Ecosystem. Infinite Touchpoints. Real-Time Fan Engagement.
DC Shop, DC Universe, & DC Fandome
Launched globally in just 2 months, scaled to 13 markets, and drove over $4M in revenue through fan-first drops like Zack Snyder’s Justice League merch, doubling projected Q1 revenue 2 months after launch.
I led the product strategy and technical architecture of DC Shop — a scalable, headless e-commerce platform for Warner Bros. Using campaign-driven merchandising, drop day planning, and system integrations (Shopify, Stripe, Segment, Salesforce), I transformed fan engagement into storytelling launches with conversion results.
The success of DC Shop led to my expanded role spearheading the DC Universe freemium, subscription and live events platforms, overseeing FanDome commerce, and replicating the shop’s success across additional Warner Bros. IPs.
Unified Commerce, Subscription & Live Events
Bridging Physical & Digital: Commerce, Storytelling, Phygital and Smart Product Experiences
Spearheaded Warner Bros.' e-commerce platforms for its largest IPs, eventually expanding to each IPs freemium and membership subscription models.
Harry Potter Shop & Magic Caster
Scaling E-Commerce for a Billion-Dollar IP and Launching Magical Hardware
After the success of DC Shop, I expanded into leading the Harry Potter Shop, one of Warner Bros.’ top-performing D2C platforms and a key contributor to over $1B+ in e-commerce revenue across flagship IPs like DC, Harry Potter, Ellen, and Be Kind. I oversaw merchandising calendars, partner integrations, and global drop campaigns tied to major media moments.
In tandem, I helped launch the Magic Caster Wand, a connected smart product that extended the Wizarding World into the real world. Released alongside the HBO Max special in 2023, this interactive device blended phygital innovation with immersive storytelling — bridging commerce, fandom, and smart home ecosystems.
