Where Story Meets System

I bridge the gap between insight and imagination, connecting product functionality with creative storytelling.  This portfolio showcases how I've applied strategy across three dimensions:

• Product Strategy: Systems thinking, feature prioritization, user flow, and roadmap development.

• Creative Product Strategy: Moodboards, campaign frameworks, narrative tone, and visual content systems.

• Product Marketing Strategy: Go-to-market planning, messaging architecture, and multi-platform audience targeting.

• Project Strategy & Execution: End-to-end product delivery across creative, technical, and operational teams—from MVP launch to scaled rollout.

• AI-Powered CRM & Multi-Agent Strategy

  Implemented IBM Watsonx + HubSpot multi-agent automation to streamline lead conversion.

• Personalization Flows for Immersive AR Commerce

  Mapped onboarding, identity logic, and personalization flows for Ozone XR’s phygital platform.

Sample Work Includes:

• Global UX Architecture for Global Shops

  Built scalable UX frameworks for DC & Harry Potter stores, expanding to 13 global markets.

Product Strategy

I design scalable systems that connect technology with user needs. From UX journeys and platform logic to automation flows and AI agents. My product strategy work bridges consumer experiences with back-end execution, optimizing for both engagement and operational impact.

• Streaming Feature Roadmapping via Competitive Benchmarking

  Analyzed social viewing, gamification, and co-watching features across streaming competitors to shape roadmap priorities and engagement strategy.

• SSO & Cross-Brand Identity Strategy for Entertainment Ecosystems

  Designed seamless identity flows and session continuity across multiple Warner Bros. digital brands to enable personalization and simplify cross-property authentication.

• Phygital Commerce Narratives

  Built phygital commerce narratives (e.g., Harry Potter wand launch, DC’s Batman Cowl with first-person unlock mechanic) to align product drops with immersive storytelling arcs and interactive fan engagement.

• Integrated Campaign Architecture

  Led DC Shop’s Grand Opening brand synergy campaign, integrating character trailers, teaser promos, and product tie-ins — resulting in 250% above revenue targets.

Sample Work Includes:

• Campaign Frameworks & Toneboards

  Developed campaign toneboards and frameworks concepts for DC Universe, Barbie World & Ghostbusters XR, informed by XR platform benchmarking.

Creative Product Strategy

I translate insights into visual and narrative systems that scale. From toneboards and mood mapping to competitive content audits and GenAI prototyping, I shape story-led strategies that resonate across digital platforms.

• GenAI Visual Prototyping

  Used GenAI tools (MidJourney, Runway, Veo) to protoype scalable visuals and narrative concepts.

• Messaging Systems for Global IP Commerce
  Built go-to-market messaging frameworks for DC Comics e-commerce and product expansion, supporting international launches and collector-focused campaigns.

• AI-Powered Brand Repositioning for BBB
  Repositioned the Better Business Bureau’s brand touchpoints using AI content audits and emotional tone mapping—refreshing the voice to better resonate with modern consumers.

Sample Work Includes:

• Narrative-Driven GTM for Subscription Engagement
  Launched Screen Pass and Watch Together features at Warner Bros., using storytelling UX and strategic positioning to drive user acquisition, subscriptions, and engagement.

Product Marketing Strategy

I align brand stories with go-to-market systems; from messaging frameworks and launch plans to channel strategy and campaign cohesion.  I bridge positioning with execution to drive awareness and adoption.

• Integrated Marketing Flows for Immersive Products
  Shaped multi-channel campaign flows for immersive and interactive products (e.g., Ghostbusters XR, subscription-based launches), aligning promo timing with engagement windows.

• Automated Asset Delivery for Movies Anywhere
  Transformed Warner Bros. from last to first in asset delivery by designing an automated, qualification-based pipeline—enabling the seamless delivery of over a billion assets from WB’s content library.

• DC Shop Launch in 2 Months
  Built and launched the DC composable, multi-tech stack, headless e-commerce platform in just 2 months, scaling to 13 global markets within weeks. Integrated fulfillment, merchandising, and campaign systems—resulting in a 250% revenue increase in Q1 post-launch.

Sample Work Includes:

• Sunset Strategy for Flixster
  Led the full shutdown of Flixster—successfully completing what had stalled for 6 years—by sunsetting U.S. customer assets in 8 months and international assets in 12. No lawsuits, customer complaints, or content loss. Resulted in $2B+ annual cost savings.

Project Strategy & Execution

I bring strategic plans to life by engineering delivery systems that accelerate outcomes, streamline decision-making, and ensure business impact. From sunsetting legacy systems with zero legal friction to fast-tracking new product launches, I optimize execution without compromising scale or precision.

• Ops Acceleration with AI & Automation
  Deployed AI-driven workflows and real-time QA systems to streamline project delivery and vendor coordination—reducing turnaround time by over 40% across initiatives.