Unified Commerce, Subscription, & Live Events
I spearheaded Warner Bros.’ digital transformation for flagship IPs by launching a unified commerce and subscription ecosystem — integrating e-commerce, freemium membership, and live event experiences across DC Shop, DC Universe, and DC FanDome.
Orchestrating Connected Experiences Across the DC Ecosystem
Project Snapshot
Launched globally in just 2 months, scaled to 13 markets, and drove over $4M in revenue through fan-first drops like Zack Snyder's Justice League merch, doubling projected Q1 revenue 2 months after launch.
I led the product strategy and technical architecture of DC Shop—a scalable, headless e-commerce platform for Warner Bros. Using campaign-driven merchandising, drop day planning, and system integrations (Shopify, Stripe, Segment, Salesforce), I transformed fan engagement into storytelling launches with conversion results.
The success of DC Shop led to my expanded role spearheading the DC Universe freemium and subscription platform, overseeing FanDome commerce, and replicating the shop's success across additional Warner Bros. IPs.
DC Shop, DC Universe, & DC FanDome
Key Results
Predictive revenue modeling strategy
$1M revenue in < 3 months
133% of Q1 revenue goal
$4M first year of launch
13 international markets launched
Cross-platform identity login & personalization engine
Composable Commerce Tech Stack
Commerce Architecture & CMS
Composable Architecture (CommerceTools) · Shopify OMS · Oxygen/Hydrogen · Strapi CMS
Payments
Stripe · Shopify Payments · PayPal · Apple Pay · Google Pay · Affirm · Klarna · Afterpay
Analytics & CRM
GA4 · Segment · Klaviyo · Salesforce CRM · AWS · Bedrock · Localization Engine · CDN
Final Notes
The shop’s success was so significant that I was tasked to lead the DC Universe freemium + membership model launch, DC FanDome merchandising, and replicate success across all Warner Bros. digital commerce IPs.
Download: DC Fandome Project
Download: DC Universe Membership Subscription
